Your bag

Our Story

You’ve got most of the year to wear muted colours and restrictive suits. We’re about exploration, adventure and having fun. When you’re somewhere special, you want something to match - and that’s where Leo Joseph comes in."


Hiking up Lion’s Head to watch the sunrise; firing up a braai on Bantry Bay; exploring the wine farms of Constantia Valley – this is what Cape Town means to Leo Joseph Mellis. 

A hub of colour, energy and adventure, he first visited the South African city in the year 2000, when his mother moved there from the UK. Instantly mesmerised by the vibrant metropolis, and outstanding natural beauty surrounding it, the next 15 years were spent discovering the Western Cape capital – the ocean, the mountains, the nightlife...

When it came to founding a fashion label, in 2014, where better to look for inspiration?

Leo Joseph is a luxury men’s leisurewear brand conceived from an idea for stylish, ‘city beachwear’. So often would Leo find himself playing touch rugby on Clifton Beach one moment and socialising on Bree Street the next. He wanted an outfit that could transition from the beach to the bar with ease… 

Featuring swim shorts and briefs, as well as t-shirts, polo shirts and accessories, Leo Joseph serves the energetic, dapper vacationer; those with a passion for the outdoors and a strong sense of style. With South Africa as a springboard, their swimwear silhouettes are inspired by the beaches of Cape Town; their geometric patterns, designed in London.

The go-to label for dynamic travellers, Leo Joseph was imagined for those who want more from their leisurewear.